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COURSE DESCRIPTION

Description

In this course, you will learn how to be an entrepreneur from Steve Blank. No matter what business vertical you're entering, serial entrepreneur Steve Blank outlines a few points of necessary focus for the emerging business start-up, including market opportunity, market regulations and distribution, competitors and complimentors, and technology breakthroughs. He notes that the customer is not always the same thing as the payer, and that this bifurcation is creating interesting new business models. Take this course and start learning about becoming an entrepreneur.

The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company